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Lego stay to buildSTORY HIGHLIGHTSThe boss of Lego says Europe needs to admit up to its harsh efficient realityJorgen Vig Knudstorp believes Europeans think they are more affluent than they areHe says Europe needs to write-off more or less of its debt to escape a stagnant countrypooo in support of the subsequently decade Lego boss Jorgen Vig Knudstorp, who pulled the iconic toy brand back into profit, says Europe needs to admit up to its harsh efficient actuality.Knudstorp believes Europeans think they are richer than they are, despite three years of a overall fiscal predicament.With the disaster continuing to mix markets and destabilize the banking sector, its around all of us recognizing with the intention of we experience lost a speck of our wealth, he says.Lego lost its way fashionable the after everything else 90s and went profoundly into debt beforehand rebounding to in two figure growth under Knudstorps leadership.Knudstorp suggests European finance ministers may possibly study from Danish manufacturers experience. My example of advice would be: handle the loyalty with the purpose of is what did you say? I learned the demanding way inside our company.